HYROX athlete in competition
For HYROX gym owners
YOUR GYM.
ANSWERING
EVERY
ENQUIRY.
24/7.

Cole is an AI membership consultant built for HYROX gyms. Qualifies every lead, books every trial, notifies your team — while you're coaching, sleeping, or racing.

01
SkiErg
02
Sled Push
03
Sled Pull
04
Burpee Broad Jump
05
Rowing
06
Farmers Carry
07
Sandbag Lunges
08
Wall Balls
01
SkiErg
02
Sled Push
03
Sled Pull
04
Burpee Broad Jump
05
Rowing
06
Farmers Carry
07
Sandbag Lunges
08
Wall Balls
71%
of gym enquiries arrive after your desk closes. Cole answers every single one.
40%
of leads go cold within 24 hours if nobody responds. Cole responds in seconds.
£5k+
in annual recurring revenue lost per gym to slow response. That stops on day one.
HYROX sled push station
Station 02Sled Push
HYROX training
Open TrainingDaily
HYROX community
CommunityRace Ready
The problem

Your best
leads arrive
at 9pm.

Someone finishes a training session. They're motivated. They search for a HYROX gym. They find yours. They want to sign up now. Your website has a contact form. Nothing happens until Tuesday morning. By then they've already joined somewhere else.

Fix it this week →
  • 71%
    Enquiries arrive after hours

    HYROX athletes train in the evenings and weekends. That's when they research gyms. Your desk is closed.

  • 40%
    Leads go cold in 24 hours

    Post-training motivation is fleeting. If you're not there when they enquire, the moment is gone.

  • £5k
    Lost per gym per year

    At £49/month, losing 10 members to slow response costs over £5,000 in annual recurring revenue.

How it works

From enquiry
to booked.
Automatically.

01
Athlete lands on your site
Any time of day or night. Cole greets them immediately and starts qualifying the lead — first race, chasing a PB, or looking to switch gyms.
02
Cole qualifies the lead
Asks about their HYROX goal, current training level, and which stations worry them. Real qualification — not just "how can I help."
03
Contact captured. Trial booked.
Cole collects name, mobile, and email before sharing the booking link. The trial is confirmed, the lead is real, and the athlete has a slot.
04
You get notified. It's in the sheet.
Team notification email fired instantly. Lead logged to Google Sheets with name, goal, contact, after-hours flag, and lead score. Zero manual work.
Sample lead output
Lead captured — Grid Gym
Tue · 21:47
Name
Sarah Mitchell
HYROX Goal
Sub-75 · First race this season
Weakness
Sled push — "it destroys me"
Programme
Race Prep · 8-week block
Phone
07700 900 123
Email
sarah@example.com
After hours
Yes — 9:47pm ✓
Booking
Link sent ✓
Lead score
High
Logged to Sheets · Team notified · Confirmation sent to Sarah
What's included

Built for
HYROX gyms.
Not generic.

01 — Quiz
HYROX-specific onboarding
Cole asks about race goals, training level, and station weaknesses. Not "how can I help today." Real qualification from the first message.
02 — Capture
Lead capture before the link
Name, mobile, and email collected before the booking link is ever shared. No contact details, no link. No exceptions.
03 — Notify
Instant team notification
The moment contact details land, your team gets a full lead summary email. Goal, programme fit, contact details, and whether it happened after hours.
04 — Log
Google Sheets auto-logging
Every lead written to your sheet with timestamp, goal, contact, after-hours flag, and lead score. Your CRM, zero configuration required.
05 — Always on
24/7 — no exceptions
Cole works every evening, every weekend, and every race morning. The 9pm enquiry gets a response in seconds, not Tuesday at 10am.
06 — Brand
Your name. Your colours.
Trained on your programmes, pricing, FAQs, and coaching philosophy. Not a generic chatbot — a team member who knows your gym.
Pricing

Simple.
No surprises.
No contract.

Setup
£299
One-off · Deployed within 72 hours
  • Custom agent built for your gym
  • HYROX knowledge base configured
  • Google Sheets lead log set up
  • Email notifications configured
  • Installed on your website
  • 72-hour deployment
Book a call first
Voice Upgrade
£697
Per month · Cancel anytime
  • Everything in Monthly Support
  • Voice agent on your phone line
  • 500 voice minutes included
  • Call transcripts logged
  • After-hours call handling
  • 40p per minute thereafter
Ask about voice
No long-term contract · 14-day pilot available · Deployed within 72 hours · Cancel anytime
Gym owners

The leads
were always
there.

We were losing enquiries every weekend when nobody was at the desk. The first week Cole was live we captured 6 leads on a Saturday alone. We'd have missed every single one.

HYROX gym owner · West Yorkshire

The HYROX quiz is what sold it. Our members aren't just people who want to get fit — they're athletes with goals. Cole actually understands that and speaks their language.

Head coach · HYROX affiliated gym

Setup took 72 hours. First lead came in that evening — someone enquiring at 10pm on a Tuesday about Race Prep. We'd never have got back to them fast enough without Cole.

Gym director · Midlands
RACE
Ready?

Get Cole
in your gym
this week.

20-minute call. We show you exactly how Cole works for your gym, answer every question, and have you live within 72 hours.

Book a setup call →
Setup £299  ·  Monthly from £397  ·  Cancel anytime  ·  72-hour deployment
Try the demo 🏁
C
Cole — Demo
This is what your HYROX athletes experience
Live
What's your HYROX situation?
Cole qualifies every lead. This is what your athletes see.